Supply – when presented in a consolidated way, in this case through sufficient volumes of produce of interest to the market.
Management information – delivering benefits through better quality management information of varieties, the market, logistics, etc.
Greater leverage – strengthening negotiation positions and delivering benefits through better quality management and control.
Lower transaction cost – Reducing project and contract management cost in market led activities such as promotion, logistics, etc.
Better management of the market – Allowing capacity issues in the market to be identified and managed together with simplified stock management and logistics providing buyers with more innovative supply solutions.
Better management of supply chain – Providing a single point of contact for all, improving communication with chain partners and stakeholders.